Social Media Advertising

Facebook, the social media device, is currently underutilized by most companies. This is the case because they fail to realize the informational power of access. The access to millions of individuals in "groups" should be used to form free of advertising campaigns in "message" form. News, radio, and television users are switching to internet sources to use downloadable material for free. Not to mention the technological advancements (Tivo, DVR) that allow users to record material with the intent to skip over pricey advertisements. Instead of opting for paid campaigns on television or radio companies should use free media devices. These devices can be equally effective if the market of the sold good is young adults and youth (10-25). These individuals are the most active participants of Facebook and could be most easily accessed by internet advertising. Pop-up ads currently appear on the side on the screen on Facebook, but they fail to grasp enough attention for users to "click". By enticing individuals to join a companies "group" they could stream "messages" daily with new and exciting deals to save consumers money. These groups would also allow companies to speak directly with their consumers receiving instant feedback. The use of feedback and access would help to push a company towards greater profits, while cutting advertising costs.